The Art of Giving (AOG) is an initiative of Dr. Achyuta Samanta through KIIT & KISS, aimed at creating an unconditional and sustainable abundance of love, peace, happiness, and contentment through acts of kindness and generosity. Founded on 17 May 2013, AOG believes that the key to happiness lies in unlocking the spirit of giving within each individual.
The initiative is not just a philosophy—it is a global civic engagement movement that inspires individuals and communities to contribute selflessly toward building a better world. It nurtures a sense of responsibility among students towards their communities, empowering them to become leaders and changemakers.
In recognition of its exceptional community impact, Art of Giving won second place in the 2021 MacJannet Prize for Global Citizenship, awarded by the Talloires Network and MacJannet Foundation, USA. Out of nominations from 15 countries, it was ranked second globally among 10 finalists from 8 countries. This prestigious award included $5,000 USD to further strengthen program activities.
Over 20 million followers | 10+ million members | Celebrated in more than 25,000 locations across 200 countries
Encouraging individuals to practice generosity and compassion in their daily lives.
Serving as a bridge between KIIT-KISS students and communities, fostering civic responsibility.
Celebrated annually on 17 May as the International Day of Art of Giving, uniting millions worldwide under various themes promoting peace, spirituality, and humanity.
Students lead community engagement initiatives, learning to address societal issues through active participation.
Each year, Art of Giving is celebrated globally on May 17 with a unique theme that reflects contemporary social needs and inspires millions to practice compassion, kindness, and community service:
Focused on building stronger, kinder, and more connected neighborhoods through everyday acts of goodness and inclusivity
A call for universal participation, urging everyone to give—whether through material support, kind words, or compassionate action
Acknowledged domestic workers as “unsung heroes,” encouraging people to show gratitude to househelp and service workers.
Emphasized emotional healing and community unity in the aftermath of the global pandemic.
A heartfelt tribute to mothers as the original givers, through letters of gratitude.
A pandemic-responsive initiative that supported frontline warriors and vulnerable communities.
A campaign that spread joy by gifting happiness kits to underprivileged students.
Distributed over 20 million meals, embodying the spirit of sharing food and love.
Marked the expansion of AOG into a mass movement, driven by public participation.
Advocated for a healthier, greener planet through cycling.
Encouraged introspection and gratitude as acts of giving.
The inaugural theme aimed at uniting these three pillars through the practice of giving.
Millions of meals and essential items distributed through campaigns.
Thousands of student volunteers engaged in leadership and community service.
Global recognition with participation in 100+ countries on International Day of Art of Giving.
Enhanced civic responsibility and compassion among youth, turning them into catalysts for social change.
MacJannet Prize for Global Citizenship (2021) – Second Place Worldwide
I realized that everything I practiced and achieved in my life revolved around the Art of Giving. My life can be summarized in three words: Art of Giving”
– Prof. (Dr.) Achyuta Samanta, Founder – KIIT, KISS & KIMS
